Beginnings
Hey, Mark here. Thank you for your interest in what we are doing. As Ever is a new venture for me and my family. We figured it was time to turn my collector/borderline hoarder obsession into a place where people can find and share the things we love.
Out of the gate we will focus on restructured vintage, small quantity pieces and unique one of a kinds. This is a family affair, but I will be doing most of the sourcing, sewing and dying. My wife, Astrid, will be co-creative director for the pieces we produce and having a unique talent for photography, will contribute photos and shop updates via @asevernyc.
I have a storied history in western wear, dealing vintage, producing commercial advertising, tv & film, design/build and restaurants. The one thing that has always been part of my life is the willingness to break for a great vintage/thrift store, estate/garage sale or have my ankles sticking out of a dumpster.
As Ever came about almost by accident. During a workshop move in late 2013 a mishap resulted in me breaking my arm. In the process I uncovered some long stored vintage clothing projects my wife and I scored on a trip to Minneapolis. With a 1951 singer for christmas, and limited abilities to work, I produced a pair of pants for my wife. She loved them and as it turns out, so did a lot of her friends. This was fun.
I started exploring dyeing. This opened up a world of possibilities. I have to give credit to Sara Moffat @ldbabrooklyn, and my wife for signing us up for her indigo dyeing class in early 2013.
The final kick in the butt to turn this creative outlet into a business came from Moffat as well. She, owning some of my creations, suggested I show at the Field & Supply event this past summer. The reaction was much more that I expected.
And here we are. This is unfamiliar territory. We hope to learn and grow. Hopefully you will enjoy what you find.
please email and let us know what you think.